--- title: "Brannan Coady — founder, operator, investor | Anyway Ventures" description: "Co-founder and CEO of Netsells (merged with hedgehog lab, BGF), former CEO of YourParkingSpace, investor and NED. Now building AI in PE-backed businesses." url: https://anywayventures.com/brannan-coady updated: 2026-09-25 --- BRANNAN COADY # Founder, operator, investor — and still the one writing the code. I co-founded Netsells in York in 2010 and ran it as chief executive for thirteen years, building digital products for Trainline, Coca-Cola, Uber, the BBC, Jaguar Land Rover and Red Bull Racing. GP Bullhound ranked it the ninth fastest-growing technology business in the North of England. In April 2023 it merged with hedgehog lab, backed by BGF, and I stayed on as an investor and advisor. Alongside Netsells I joined YourParkingSpace as Chief Product Officer in 2016, became COO in 2022 and CEO in 2023. On the Flowbird Group executive committee I was part of the deal team that sold Flowbird to EasyPark Group, now Arrive, and I stepped down at the end of 2024 once the deal cleared US antitrust review. I also co-founded Railguard, a rail-tech business sold to Trainline in 2019, and I invest in and sit on the boards of UK businesses across software, fintech, health, consumer and leisure. I also lead M&A at The Good Golf Company. Anyway Ventures is the single vehicle for all of it: my capital, my board work, and the thing that now takes most of my week — going into businesses and portfolios and building AI into how they run, with the people who'll be left with it. Anyway Ventures: founding partner The AI practice: technology and AI due diligence, fractional AI operating partner roles and embedded AI delivery for PE-backed and mid-market businesses. 2025 onwardsThe Good Golf Company: M&A Leading M&A for a UK golf business. 2023 to 2024Flowbird Group: executive committee Part of the deal team for the sale of Flowbird to EasyPark Group, now Arrive, alongside Ringo, Parkopedia and ParkMobile. Stepped down in December 2024 after US antitrust clearance. 2016 to 2024YourParkingSpace: CPO, COO, then CEO Led product and technology from 2016, operations from 2022 and the whole business as CEO from 2023. 2010 to 2023Netsells: co-founder and CEO Built a York digital product consultancy working with Trainline, Coca-Cola, Uber, the BBC and Red Bull Racing. Ranked ninth fastest-growing technology business in the North of England by GP Bullhound. Merged with hedgehog lab, backed by BGF, in April 2023, continuing as investor and advisor. 2017 to 2019Railguard: co-founder Co-founded and seed-funded a rail-tech business automating delay repay claims for travel management companies. Sold to Trainline in 2019. ## The bench Thirteen years of running a consultancy leaves you with people you trust. These roles join engagements when the work needs them — Brannan stays in the room. ENGINEERING Senior full-stack and platform engineers for internal tooling, integrations and agent infrastructure. DATA & ML Data engineering and applied ML for evaluation, retrieval and model selection where off-the-shelf isn't enough. SECURITY Specialist reviewers for diligence on security posture, data protection and infrastructure. DESIGN Product designers for the internal tools people will actually use every day. ## How I work ### Shipped beats specified A working thing on Friday tells you more than a document in a month. Everything is organised around getting to that Friday. ### Say the unwelcome thing early On the first call, in the board pack, in the diligence report. It's the only part of the job that's genuinely scarce. ### Leave it owned Dependency on an outside expert is a failure mode, not a business model. I'd rather be re-hired than retained by inertia.