FOR PRIVATE EQUITY, GROWTH INVESTORS & ACQUIRERS
LAST UPDATED SEP 2026

Retained by the fund. Deployed where the value is.

A senior AI operating partner the fund holds on retainer and points at the deal or portfolio company where AI can move the numbers most. We go in with management, stay until the change is live and measured in hours returned, then move to the next priority. Not a light-touch review of the whole portfolio: hands-on capacity your deal team can deploy.

Book 30 minutes FREE · ONE CALL FOR EVERY ENQUIRY · STRAIGHT ANSWER ON FIT
HOW IT WORKS

How the retainer works

The same model the larger funds run with in-house operating teams: capacity held centrally and sent in where it will earn most. Sized for a lower mid-market fund.

001
Retained at fund level
An annual retainer reserves senior days each month for the fund, and gives the deal team a standing AI counterpart for pipeline questions between deployments.
ANNUAL
002
Deployed by the deal team
You choose where the capacity goes: a target in exclusivity, a portfolio company behind plan, a 100-day plan that needs AI in it, or an exit story that needs evidence.
ON DEMAND
003
In the business, hands on
Inside the company with its management team. A diagnostic in the first week, then the highest-value changes built and put into production, not written up.
4–8 WEEKS
004
Handed over, then redeployed
Documented, owned by the company and measured against a baseline. A one-page report to the deal partner, then the capacity moves to the next priority.
EACH DEPLOYMENT

Four ways to deploy it

Most funds start with one diligence or one portfolio company, then keep the capacity on retainer for the next.

01
Tech, product & AI due diligence

What the platform is, whether the product earns the plan, and a costed AI value-creation plan in the IC pack.

PRE-DEAL · 2–4 WKS
02
Retained AI operating partner

Held by the fund and deployed into whichever portfolio company has the strongest AI value case, then redeployed once the work is live and handed over.

RETAINED · DEPLOYED ON DEMAND
03
Embedded AI delivery

Inside one portfolio company with its team: internal tooling, automation and agents in production in weeks.

IN A PORTCO · 4–8 WKS
04
Board & NED

A small number of seats where technology, product and AI decide the outcome.

GOVERNANCE · ANNUAL
PRIORITISATION

Where to point it

A retainer is only as valuable as the choice of where it goes. These are the questions we work through with the deal partner before each deployment.

Size of the prize
Hours and margin at stake in work AI can realistically change today, in pounds rather than percentages.
Readiness
Whether the data and systems can support it now, or what has to be fixed first and what that costs.
Management appetite
A CEO and a named owner who want it. Deploying into a team that does not is the fastest way to waste the retainer.
Timing in the hold
Early for the 100-day plan, mid-hold when a plan has stalled, 12 to 18 months before exit when the AI story needs evidence.
What transfers
Work that can be reused in the next portfolio company costs less the second time. Patterns compound across a fund.
The pipeline
A deal in exclusivity often outranks everything else. Diligence is where the value case, and the price, gets set.

Why funds use us

Deployed, not spread thin

Capacity goes where the value case is strongest, instead of being sliced evenly across every portfolio company.

Operator, not analyst

Ran a product consultancy for thirteen years, then a marketplace as CEO through its sale. Five exits as founder or C‑suite.

Continuity

The person who diligences the target can go back in after completion and build what the plan promised.

Still building

Hands on the current AI tooling every week. The plan reflects what works in production now, not what a vendor deck says.

Deal timetable

Diligence quoted within 48 hours and delivered inside your exclusivity window.

COMMERCIALS

How it's paid for

The retainer

Paid by the fund. An annual term with a set number of senior days each month, reviewed at six months. Bands are on the pricing page.

Deployments

Build work inside a portfolio company is scoped as a fixed-price engagement, usually invoiced to that company, which is how external operating support is commonly charged. Agreed with the fund against your LPA and fee offset terms.

Reporting

One page per deployment for the deal partner: baseline, what went live, hours returned, and what is still running six months on. A portfolio summary for the IC each quarter.

Indicative bands for retainers and delivery are on how we work and pricing.

Questions funds ask

What does a retained AI operating partner do for a PE fund?

It gives the fund a senior AI operator on call. The deal team deploys that capacity into a target during diligence, or into a portfolio company after completion, wherever the AI value case is strongest. Each deployment is hands on: diagnose, build and put into production with management, measure against a baseline, hand over, then move to the next priority.

How is this different from a portfolio-wide AI review?

A review spreads effort evenly and usually ends with a roadmap for each company. A deployable partner concentrates effort where the money is, stays until the change is running and leaves something measurable behind. Most funds get more from two portfolio companies done properly than from ten reviewed.

Who pays, the fund or the portfolio company?

Typically the fund pays the retainer, and the portfolio company pays for fixed-price delivery work in its own business, which is how external operating support is commonly charged. The right split depends on your LPA and fee offset terms, so it is agreed with the fund before the first deployment.

How quickly can you be deployed?

Retained capacity means a deployment can usually start within a week of the deal partner asking. Diligence is quoted within 48 hours and built around a normal exclusivity window.

Does this replace our existing operating partners?

No. Most funds already have operating partners for finance, commercial or technology. This adds AI-specific delivery capacity they can call on, without creating another full-time seat.

THE ANTI-OFFER

What we don't do

Saying no to these is most of what makes the rest work.

×
Pilots with no route to production
If there's no owner, no baseline and no plan to run it live, we'll say so before you spend anything.
×
Licence resale or vendor commissions
No tooling recommendations we're paid for. Ever.
×
Juniors on your account
Brannan does the work. The bench is senior or it isn't on the job.
×
Offshore or white-label delivery
Nothing is subcontracted to a team you haven't met.
×
Day rates and open-ended retainers
Fixed price against an outcome, with a defined end.
×
Two sides of one deal
We won't advise buyer and seller, or two bidders, on the same transaction.

Recent work

EMBEDDED · PE-BACKED SERVICES

Three agents live in six weeks at a £40m-revenue services business

Quoting, customer onboarding and month-end reconciliation automated with the ops and finance teams in the room. Built on their existing systems; handed over documented.

~900
hours returned per month
6 wks
from first call to production
DILIGENCE · BUY-SIDE

Tech, product & AI diligence on a vertical SaaS target

Platform and team review plus a costed AI value-creation plan for the IC. Two of the plan's items were delivered in the first quarter of ownership.

~1,400
hours/month returned in the first-100-day plan
9 days
scoping to IC session
CAPABILITY · OWNER-MANAGED

An owner-managed distributor made AI-native in a quarter

Internal pricing tool and document handling rebuilt with the team, then a twelve-week embed until the new workflows were the habit.

~320
hours returned per month, unattended at 6 months
2→14
staff using AI in daily workflow

Got a deal in exclusivity, or a portfolio to move?

The first conversation is free and takes under an hour. If there's an engagement worth having you'll leave knowing its shape and its price — and if there isn't, I'll say so.

Book 30 minutes brannan@anywayventures.com